Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty’s Fragrance Deal – Forbes


Forbes

Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal
Forbes
Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand

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Shawn Mendes’ Unisex “Signature” Fragrance Now Available – Alice @ 97.3


Alice @ 97.3

Shawn Mendes' Unisex “Signature” Fragrance Now Available
Alice @ 97.3
(997 NOW) – Beyoncé has “Heat.” David Beckham has “Instinct.” Britney Spears has “Fantasy” and now, Shawn Mendes joins the ranks of celebrity fragrances with his line called “Signature.” Related: Shawn Mendes to Kick Off MTV 'Unplugged' Reboot.

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Big, sexy Nineties fragrance ads are back (and we love it) – British GQ


British GQ

Big, sexy Nineties fragrance ads are back (and we love it)
British GQ
The current Nineties revival has thrown up quite a few fashion trends we didn't see coming back: bucket hats, dungarees, peroxide blond hair. However, one thing the Nineties were especially known for was being quite possibly the greatest era of

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Shawn Mendes’ Unisex “Signature” Fragrance Now Available – Alice @ 97.3


Alice @ 97.3

Shawn Mendes' Unisex “Signature” Fragrance Now Available
Alice @ 97.3
(997 NOW) – Beyoncé has “Heat.” David Beckham has “Instinct.” Britney Spears has “Fantasy” and now, Shawn Mendes joins the ranks of celebrity fragrances with his line called “Signature.” Related: Shawn Mendes to Kick Off MTV 'Unplugged' Reboot.

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Uncommon Scents: Fragrance Innovator Knows What Women Really Want – HuffPost


HuffPost

Uncommon Scents: Fragrance Innovator Knows What Women Really Want
HuffPost
Training 80 percent of her time at stores around the country, Phillips was soon promoted into product development for Color Cosmetics, but she loved fragrance marketing. She was then hired by Lancôme, Paris, as Marketing Director, Fragrance for Magie …

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Uncommon Scents: Fragrance Innovator Knows What Women Really Want – HuffPost


HuffPost

Uncommon Scents: Fragrance Innovator Knows What Women Really Want
HuffPost
Training 80 percent of her time at stores around the country, Phillips was soon promoted into product development for Color Cosmetics, but she loved fragrance marketing. She was then hired by Lancôme, Paris, as Marketing Director, Fragrance for Magie …

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Katy Perry Just Launched an Androgynous Scent That’s All About Embracing Your Individuality – Cosmopolitan.com


Cosmopolitan.com

Katy Perry Just Launched an Androgynous Scent That's All About Embracing Your Individuality
Cosmopolitan.com
Katy Perry long ago traded candy canes and gum drops for a more elevated, androgynous look and feel. So it's no surprise the singer also recently upped her fragrance game to reflect her own gender expression, launching a more sophisticated scent called …

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