News Bites | YSL Targets Gen-Y with Fragrance Tribute to Yves – The Business of Fashion


The Business of Fashion

News Bites | YSL Targets Gen-Y with Fragrance Tribute to Yves
The Business of Fashion
YSL Beauté is making a play for the millennial man with its new fragrance. Named Y — in part, a tribute to Yves Saint Laurent himself — the men's fragrance aims to embody the spirit of youth, and will launch globally on August 25. “The vision and the

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