Fragrance Emotions Between the Sexes – Beauty Packaging Magazine (press release)

Fragrance Emotions Between the Sexes
Beauty Packaging Magazine (press release)
Women are more emotionally connected to fragrance than men, according to a new study just out from Scentiments, a suite of consumer insights and tools on the U.S. fragrance industry from The NPD Group. The data shows that women in the U.S. are 35% …

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