Women are More Emotionally Connected to Fragrance than Men, The NPD Group Finds – PR Web (press release)

Women are More Emotionally Connected to Fragrance than Men, The NPD Group Finds
PR Web (press release)
Women in the U.S. are 35 percent more likely than men to let their moods dictate the scent they will wear each day, encouraging a stronger emotional tie to fragrance than their male counterparts, according to the latest data from Scentiments*, a suite

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