Coach Taps James Franco as Face for Men’s Fragrance – WWD


WWD

Coach Taps James Franco as Face for Men's Fragrance
WWD
Coach branched into fragrance in 2016 with the launch of Coach Eau de Parfum, a mix of sparkling raspberry, Turkish roses and suede musk. That scent did $8 million in first-quarter sales for InterParfums, which holds the Coach fragrance license, and is

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