Goop to Open First Beauty Pop-up – WWD


WWD

Goop to Open First Beauty Pop-up
WWD
Cotter said Edition 01 selling out within the first week of going live on goop.com confirmed that customers want fragrance from Goop — even if they couldn't smell or try it before purchasing. Creating a physical space to tell the story of Edition 02
Where Is The Goop Beauty Pop-Up? Here's Where Paltrow & Co. Are HeadedBustle
Net-a-Porter and Goop get cozy; Gwyneth Paltrow to host lunchtime event in LALos Angeles Times

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